Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Click here to purchase the report [2].
Not yet a member? Learn more about WAN-IFRA membership. [3]
You've heard it numerous times in the last years: Print is shrinking yet still provides most of the industry's revenues (about 90 percent globally). Digital remains a small slice of the revenue pie – it's growing, but not quickly enough.
To overstate the obvious: A diversified business model is the only way forward. But how do we get there? What works where? When? There are no easy answers.
The collision between the traditional publishing world and the digital economy forces us to rethink everything we have tried before. That means developing new products for advertisers, taking an innovative approach to holding events, and finding ways to monetize new kinds of content such as video.
This report includes numerous case studies of publishers who are making substantial investments to tap those and other revenue streams. They have shared with us best practice, "best-failure", and insights that can result only from experience.
The cases we have selected for this report fall into two categories. One finds small and large media companies investing to develop revenue sources that have been in their portfolio for some time but remained largely dormant because other areas were easier to exploit. The second category finds publishers using existing strengths to finance ventures into completely new areas.
These are just three of many takeaways from the 92-page report:
Introduction: Rethinking Revenue
Chapter 1: Diversification
– Stick to the core business, go outside of publishing – or do both?
– Choosing streams to tap – advice from a transformation ace
Case studies:
– NOZ Medien
– Dallas Morning News
– Boston Globe
Chapter 2: Events
– Not for the faint of heart, but full of potential
Case studies:
– Texas Tribune
– FT Live
– Grupo Nación
– Le Télégramme de Brest
Chapter 3: Digital Marketing Services
– A 'natural' niche for newspapers?
– Opinion: Direct access – a huge disruption of local media
Case studies:
– Südkurier
– Johnston Press
– Archant
Chapter 4: E-Commerce
– Cashing in, or furthering the relationship with readers?
Case studies:
– RCS
– FAZ
Chapter 5: Video
– Hot property right now, but still uncharted territory for publishers
– Approach video with an eye to quality, not quantity
Anton Jolkovski
2016-04-06 10:04
Links:
[1] http://iyrl6.faith.blog.wan-ifra.org/reportdnl?fid=85536&nid=152013&fty=1
[2] https://www.wan-ifra.org/node/155870?nid=152013
[3] http://www.wan-ifra.org/node/31125
[4] http://www.protecmedia.com/eng/home
[5] http://iyrl6.faith.blog.wan-ifra.org/category/reports/business-management-organisation