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Singapore Press Holdings chooses Lineup Systems to take its digital advertising sales management to the next level

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Singapore Press Holdings chooses Lineup Systems to take its digital advertising sales management to the next level

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Asia’s leading media group to integrate Lineup’s Adpoint end-to-end advertising solution with Salesforce CRM and Google DFP to identify, target and close sales opportunities quickly and efficiently

London, 16 July 2018 – Lineup Systems today announced that Singapore Press Holdings (SPH), the leading media organisation in Asia, will implement its Adpoint end-to-end advertising management solution across the company’s digital sales operations to improve commercial opportunity and introduce advertising best practice.

Thanks to Adpoint’s revolutionary digital ad management technology and out-of-the-box features, over 200 members of the SPH cross platform ad sales team will be able to sell digital smarter and faster. Utilising Adpoint’s end-to-end functionality, the Group’s goal is to simplify and streamline the digital sales process – from product and package creation, pricing and inventory management, through to booking and billing – to provide a seamless single workflow.

The ad booking for SPH Digital Media channels will also directly interface with the Google DFP Adserver in real time to enable instant inventory availability checking, product management, reservations and campaign revisions.
Adpoint is delivered on a fully-managed Software-as-a-service basis, with several updates released throughout the year, to ensure customers keep ahead of the latest media trends in a rapidly-moving digital landscape. This was a key factor in the Adpoint selection.

Ms Tan Su-Lin, Head, Sales Strategy & Operations of SPH, says: “Lineup showed a clear understanding of our needs from the perspective of both our technical and business growth. We sought an easy-to-deploy yet highly-agile solution that would help us take our digital advertising strategy to the next level and we believe Adpoint is the best solution to achieve this.”  

Neda Bjorner, Lineup’s Digital Product Manager adds: “With Adpoint, Singapore Press Holdings will gain a market edge through a complete, single 360 ̊view of its advertising sales and a seamless end-to-end operational workflow. Adpoint’s bi-directional integration with DFP and Salesforce CRM now enables its sales team to use an integrated media sales solution for the first time and take advantage of push/pull campaign data inventory management, transparent revision processes and revenue reporting. All of this is aimed at delivering the insights needed to develop new opportunities and revenue streams within the constantly-changing media world.

“We expect the results to be a more streamlined process for sales and operations teams; an increased ability to create multi-channel proposals in a very simple way; a better campaign tracking system; improved optimisation capability; and full revenue recognition and reporting on digital opportunities”.

Lineup’s Chief Operating Officer Chris Spalding concludes: “We are excited to be working with Singapore Press Holdings and to be instrumental in its digital transformation plans. As an organisation, we feel Adpoint is best placed to meet the needs of the Asian media market and are confident that this is the first of a number of customers we will be working with in the region,”.

About Singapore Press Holdings
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH also owns and operates The Seletar Mall.  It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point.

It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator.

SPH runs a regional events arm and a chain of Buzz retail outlets.  It also invested in the education business.

For more information, please visit

About Lineup Systems
Lineup Systems provides the world’s #1 media sales solution, Adpoint, that empowers media businesses to maximise revenue opportunities and optimise business performance.

This cloud-based product has been designed to provide companies with a single multi-channel solution for every aspect of the advertising sales process, from lead generation and CRM, to multi-channel booking and billing. Its advanced functionality is the best in the market and delivers revenue maximisation for their clients through advertising ROI uplift and business efficiencies across their operations.

Founded in 2009, with North American headquarters in Broomfield, Colorado, Lineup Systems is the preferred technology partner of leading media companies, including Gannett, Time Inc., Bonnier Corporation, Paddock Publications, Toronto Star, Metro and the Telegraph Media Group.

For more information, visit



Michael Spinner-Just's picture

Michael Spinner-Just


2018-07-26 12:45

WAN-IFRA offers the supplier companies a plethora of platforms to present their valuable products and services to our top-level publishing community, with top-quality exhibitions, events, webinars and workshops, publications, newsletters and more. Read more ...