World Association of News Publishers

alfa Media and HUP AG agree on cooperation regarding subscription & distribution

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alfa Media and HUP AG agree on cooperation regarding subscription & distribution

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Rödermark, 09.07.2018 – At the end of June 2018, alfa Media and HUP AG agreed on cooperation between the two companies. Under the terms of the agreement, alfa Media will incorporate HUP's subscription and distribution solution into its portfolio with immediate effect, offering customers and prospects an integrated solution.

Jens Emmerich, Managing Director alfa Media, and Dirk Westenberger, CEO HUP AG.

"We are happy to have found a partner with HUP who can fully meet the demands of our customers. We see the collaboration as an ideal addition to our existing products and look forward to joint new activities, "said Jens Emmerich, Managing Director of alfa Media.

The cooperation is the result of an evaluation of the market and its needs. Customers want innovative solutions and solid partners at their side. The two companies have recognized this need and are now complementing each other at this point. In the view of alfa Media, this has the advantage of being able to offer customers and interested parties not only the modern ad management system alfa AdSuite Market but also one of the leading subscription and sales solutions from a single source. This results in many benefits for customers and prospects. Additional development capacities and joint synergies for new innovative concepts are created. Customers have the most advanced solutions from two market drivers at their disposal. A shared view in regards to market development is seen on both sides as a new perspective and opportunity for the expansion of the existing customer base, both nationally and internationally.

HUP AG is represented at the locations Braunschweig (head office), Berlin, Coswig, Frankfurt / M., Leipzig and Mainz. Key areas include subscription / logistics, books, magazines, services, as well as finance and payroll software.




Michael Spinner-Just's picture

Michael Spinner-Just


2018-07-23 13:07

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